Apple / Switchers
Using android trauma to inspire Latinos to Switch to iPhone
Problem:
The #2 most expensive iPhone in the world makes Brazilians feel uneasy about purchasing it.
Insight:
When peace of mind talks bullshit walks. Traumatic android moments are the tipping point for the switch.
Solution:
A testimonial campaign featuring interviews that capture real people's struggles before the switch.
Results:
It's confidential (sharing this data could get me fired). But this is among the top campaigns when it comes to driving android users consideration in Latam.